Hi! I’m Athena von Oech. I cofounded Red Magnet Media, a digital strategy company that helps entertainers and brands connect with their audiences online. We work with Linkin Park, Duran Duran and Hearst. My tumblr is a portfolio of things I love online, often around fashion, design, tech, social media and food. Other things I love: - growing and nurturing communities - drama improv - comedy - live music - pandora - podcasts, especially This American Life + Radiolab - audiobooks - urban hiking. I live in San Francisco.A Collection of Things I LoveTumblr (3.0; @athenavo)http://www.athenavo.com/Fabulous cupcakes. The guys who run this shop are super nice. ...<img src="http://25.media.tumblr.com/tumblr_m1glenj78x1qz7q5yo1_500.jpg"/><br/><br/><p>Fabulous cupcakes. The guys who run this shop are super nice. (Taken with <a href="http://instagr.am">Instagram</a> at Moustache Baked Goods)</p>http://www.athenavo.com/post/19914434826http://www.athenavo.com/post/19914434826Sun, 25 Mar 2012 14:08:47 -07002 out of 3 labs, lounging (Taken with Instagram at Larson...<img src="http://25.media.tumblr.com/tumblr_m1enup8cLx1qz7q5yo1_500.jpg"/><br/><br/><p>2 out of 3 labs, lounging (Taken with <a href="http://instagr.am">Instagram</a> at Larson Family Winery)</p>http://www.athenavo.com/post/19850331384http://www.athenavo.com/post/19850331384Sat, 24 Mar 2012 13:06:25 -0700Painting the town Red. (Taken with Instagram at Berkeley...<img src="http://24.media.tumblr.com/tumblr_m17s8j6rAd1qz7q5yo1_500.jpg"/><br/><br/><p>Painting the town Red. (Taken with <a href="http://instagr.am">Instagram</a> at Berkeley Repertory Theatre)</p>http://www.athenavo.com/post/19663009060http://www.athenavo.com/post/19663009060Tue, 20 Mar 2012 19:57:55 -0700We gathered at Gather and the food was gorgeous (Taken with...<img src="http://24.media.tumblr.com/tumblr_m17r5aM3FF1qz7q5yo1_500.jpg"/><br/><br/><p>We gathered at Gather and the food was gorgeous (Taken with <a href="http://instagr.am">Instagram</a> at Gather)</p>http://www.athenavo.com/post/19661685248http://www.athenavo.com/post/19661685248Tue, 20 Mar 2012 19:34:21 -0700How Muji Uses Poetic Product Design To Cut Carbon Impact<a href="http://www.fastcodesign.com/1669271/how-muji-uses-poetic-product-design-to-cut-carbon-impact">How Muji Uses Poetic Product Design To Cut Carbon Impact</a>http://www.athenavo.com/post/19605419671http://www.athenavo.com/post/19605419671Mon, 19 Mar 2012 18:43:23 -0700Limequat! (Taken with Instagram at Bi-Rite Market)<img src="http://24.media.tumblr.com/tumblr_m039ejSDk01qz7q5yo1_500.jpg"/><br/><br/><p>Limequat! (Taken with <a href="http://instagr.am">Instagram</a> at Bi-Rite Market)</p>http://www.athenavo.com/post/18426310888http://www.athenavo.com/post/18426310888Mon, 27 Feb 2012 21:47:06 -0800Gun wielding dinosaur (Taken with Instagram at Dropbox: The...<img src="http://25.media.tumblr.com/tumblr_lzxyizo9ms1qz7q5yo1_500.jpg"/><br/><br/><p>Gun wielding dinosaur (Taken with <a href="http://instagr.am">Instagram</a> at Dropbox: The Future Is Now Event 2012)</p>http://www.athenavo.com/post/18241676805http://www.athenavo.com/post/18241676805Sat, 25 Feb 2012 01:04:11 -0800View from the top (Taken with Instagram at Dropbox: The Future...<img src="http://25.media.tumblr.com/tumblr_lzxyfuzPpK1qz7q5yo1_500.jpg"/><br/><br/><p>View from the top (Taken with <a href="http://instagr.am">Instagram</a> at Dropbox: The Future Is Now Event 2012)</p>http://www.athenavo.com/post/18241642330http://www.athenavo.com/post/18241642330Sat, 25 Feb 2012 01:02:18 -0800Champagne jello shot at the @dropbox party (Taken with Instagram...<img src="http://24.media.tumblr.com/tumblr_lzxvivuyiO1qz7q5yo1_500.jpg"/><br/><br/><p>Champagne jello shot at the @dropbox party (Taken with <a href="http://instagr.am">Instagram</a> at Dropbox: The Future Is Now Event 2012)</p>http://www.athenavo.com/post/18240263897http://www.athenavo.com/post/18240263897Fri, 24 Feb 2012 23:59:19 -0800I love stages before a performance. Waiting for Dave Holland to...<img src="http://25.media.tumblr.com/tumblr_lzxkhcHdMS1qz7q5yo1_500.jpg"/><br/><br/><p>I love stages before a performance. Waiting for Dave Holland to begin. (Taken with <a href="http://instagr.am">Instagram</a> at Palace of Fine Arts Theatre)</p>http://www.athenavo.com/post/18230150822http://www.athenavo.com/post/18230150822Fri, 24 Feb 2012 20:00:48 -0800Kicking off the sfjazz spring season: Dave Holland (Taken with...<img src="http://25.media.tumblr.com/tumblr_lzxk99QhAf1qz7q5yo1_500.jpg"/><br/><br/><p>Kicking off the sfjazz spring season: Dave Holland (Taken with <a href="http://instagr.am">instagram</a>)</p>http://www.athenavo.com/post/18229871094http://www.athenavo.com/post/18229871094Fri, 24 Feb 2012 19:55:57 -0800My cat sleeping, tongue outstretched (Taken with instagram)<img src="http://25.media.tumblr.com/tumblr_lzpoi4gQyJ1qz7q5yo1_500.jpg"/><br/><br/><p>My cat sleeping, tongue outstretched (Taken with <a href="http://instagr.am">instagram</a>)</p>http://www.athenavo.com/post/17969368226http://www.athenavo.com/post/17969368226Mon, 20 Feb 2012 13:46:52 -0800No filter<img src="http://25.media.tumblr.com/tumblr_lzm18mkjxT1qz7q5yo1_500.jpg"/><br/><br/><p>No filter</p>http://www.athenavo.com/post/17846072975http://www.athenavo.com/post/17846072975Sat, 18 Feb 2012 14:31:33 -0800Three corgis at little basin (Taken with instagram)<img src="http://24.media.tumblr.com/tumblr_lzlzknJOmd1qz7q5yo1_500.jpg"/><br/><br/><p>Three corgis at little basin (Taken with <a href="http://instagr.am">instagram</a>)</p>http://www.athenavo.com/post/17844097009http://www.athenavo.com/post/17844097009Sat, 18 Feb 2012 13:55:35 -0800Shadow dog (Taken with instagram)<img src="http://24.media.tumblr.com/tumblr_lzlz2mvJNX1qz7q5yo1_500.jpg"/><br/><br/><p>Shadow dog (Taken with <a href="http://instagr.am">instagram</a>)</p>http://www.athenavo.com/post/17843504847http://www.athenavo.com/post/17843504847Sat, 18 Feb 2012 13:44:46 -0800Lion guarding the house (Taken with instagram)<img src="http://25.media.tumblr.com/tumblr_lzlyteDoDF1qz7q5yo1_500.jpg"/><br/><br/><p>Lion guarding the house (Taken with <a href="http://instagr.am">instagram</a>)</p>http://www.athenavo.com/post/17843197642http://www.athenavo.com/post/17843197642Sat, 18 Feb 2012 13:39:13 -0800Homemade creme fraiche, day 2. (also known as: getting...<img src="http://25.media.tumblr.com/tumblr_lzgfhm4Yp41qz7q5yo1_500.jpg"/><br/><br/><p>Homemade creme fraiche, day 2. (also known as: getting comfortable leaving dairy out for days). It’s delicious. (Taken with <a href="http://instagr.am">instagram</a>)</p>http://www.athenavo.com/post/17673858059http://www.athenavo.com/post/17673858059Wed, 15 Feb 2012 13:53:46 -0800Mochi and Sophie are colluding. Sophie has Mochi breaking into...<img src="http://25.media.tumblr.com/tumblr_lzfco19TQl1qz7q5yo1_500.jpg"/><br/><br/><p>Mochi and Sophie are colluding. Sophie has Mochi breaking into the dog treat closet (Taken with <a href="http://instagr.am">instagram</a>)</p>http://www.athenavo.com/post/17649898956http://www.athenavo.com/post/17649898956Tue, 14 Feb 2012 23:55:13 -0800aarikarenaa: Steve Jobs in 1984 #RIP #Apple <img src="http://24.media.tumblr.com/tumblr_lsmb758rbc1qjg7s0o1_400.jpg"/><br/><br/><p><a href="http://aarikarenaa.tumblr.com/post/11079913852">aarikarenaa</a>:</p> <blockquote> <p>Steve Jobs in 1984 #RIP #Apple</p> </blockquote>http://www.athenavo.com/post/11080674634http://www.athenavo.com/post/11080674634Wed, 05 Oct 2011 17:27:13 -0700Steve JobsApple1984RIPDrinking a “Naked and Famous” at Death & Co,...<img src="http://24.media.tumblr.com/tumblr_lq5r3fHPwb1qz7q5yo1_500.jpg"/><br/><br/><p>Drinking a “Naked and Famous” at Death & Co, amazing NY cocktail bar (Taken with <a href="http://instagr.am">instagram</a>)</p>http://www.athenavo.com/post/9110814994http://www.athenavo.com/post/9110814994Thu, 18 Aug 2011 21:28:26 -0700