Hi! I'm Athena von Oech. I cofounded Red Magnet Media, a digital strategy company that helps entertainers and brands connect with their audiences online. We work with Linkin Park, Duran Duran and Hearst.

My tumblr is a portfolio of things I love online, often around fashion, design, tech, social media and food.

Other things I love:
- growing and nurturing communities
- drama improv
- comedy
- live music
- pandora
- podcasts, especially This American Life + Radiolab
- audiobooks
- urban hiking.

I live in San Francisco.